ParmaFood Group is an Emilian entrepreneurial reality, which controls 4 companies active in different businesses in the food sector.

I worked on the UX design and web development for the new website, which is part of a broader set of interventions aimed at a general review of the brand architecture and aimed at developing a storytelling capable of bringing together within of a solid narrative framework the different souls that make up the group, starting from a common vision and shared values: innovation, sustainability, territory, valorisation of people.

I have also developed the new e-commerce site dedicated to online sales and which aims to launch and manage a new direct sales channel at a national and international level.

User Experience (UX) and User Interface (UI)  have been taken care of down to the smallest detail to guarantee users a pleasant, fluid and intuitive visit, both from desktop and mobile.