I design and develop digital products to transform objectives into results
Nice to meet you!
With over 10 years of experience in the field of digital products, I manage the entire design flow, from the first user research to a successful launch and data monitoring. Currently, I lead the digital team at Proxima spa.
I design and develop solutions that accelerate business: fluid, scalable experiences built to last.
My dual expertise in UX/UI design and front-end development allows me to reduce development times, ensure consistency between design and implementation, and deliver products your users will love to use.
What I do
From concept
to code
From conception to implementation, I work on unique and customized solutions.
UX/UI Design
Before opening any editor, I start with the user experience and interface: I seek to understand needs, context of use, and business goals to transform ideas into usable products that generate measurable results. I design wireframes that define logical flows and clear hierarchies, evolving them into high-fidelity interactive prototypes to test ideas, gather feedback, and prepare the foundation for the development phase.
The objective is to achieve a mockup that is consistent with the graphic mood, scalable, and designed for accessibility (WCAG 2.2), minimizing the gap between the mockup and the version in production.
- Requirements Gathering
- Information Architecture
- Design Systems
- Navigation Flows
- Wireframes
- Interactive Prototypes
- Accessibility by Design
- Usability Testing
- Multi-device UI
Front-end Development
I translate designs into clean, optimized, and scalable code using languages like HTML, CSS, JavaScript, and PHP, along with tools such as WordPress, Bootstrap, Tailwind, Shopify, and WooCommerce. I work independently or in close collaboration with back-end teams, always ensuring the creation of responsive and accessible pages.
- Front-end Development (HTML, CSS, JS, PHP)
- WordPress Template Customization
- E-commerce (WooCommerce, Shopify)
- Server Management
- Domain, DNS & Email Management
AI
AI is not just a trend, but an integrated part of my daily workflow to accelerate every phase of the project. I use LLMs like ChatGPT, Claude, and Gemini for brainstorming and copy, Figma AI to refine components, and Cursor for advanced pair-programming.
I also implement custom solutions through OpenAI APIs and automations on platforms like Make.com.
- GPT Prompt Engineering
- AI Code Refactoring
- Figma Rapid Prototyping
- API Model Integration
- Quality & Privacy Governance
Data Analysis & Marketing Automation
I put data at the center of every digital strategy. I create custom dashboards in Looker Studio and automated reports that monitor essential KPIs, allowing teams to make informed decisions and optimize performance in real time. I develop funnels that automatically adapt to user behavior and email campaigns that convert, ensuring that every touchpoint contributes to business growth.
- Custom Reports
- Template Creation
- Email Marketing Campaigns (Builder, HTML)
- Funnel Creation
- Data Analysis
What I stand for
Keep it simple
I turn complexity into clarity. My goal is to create practical, straightforward solutions and ensure everyone, from developers to stakeholders, is on the same page from day one.
Usability first
I design for people, not machines. By focusing on user needs and context, I create intuitive experiences with a clear goal: to deliver products that people genuinely love to use.
Integrating AI
AI is more than a trend—it’s an integral part of my daily workflow.
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