How to promote the launch of the first mineral water distributed nationally in a Tetra Pak container designed for consumption outside the home? Simple: with an integrated strategy that combines landing pages and digital advertising on social channels, Google and YouTube.

The landing page is the fulcrum of this ecosystem: with a fresh and captivating style, it presents the new Acqua Fiuggi pack proposing usage scenarios, focus on aspects of well-being and sustainability, but also a store locator that allows you to find out in which supermarkets it is available can purchase the product.